I’ve been talking to residents across College Ward, but especially living on some of the roads at the edge of the ward who are concerned about speeding traffic.

I have been able to raise specific concerns with West Mercia Police’s safer neighbourhood team but key to encouraging the police to focus on a particular area, or making more long-term progress, will be data.

The most important data is the number of reports about speeding that have been made in an area to the police using the 101 non-emergency number.

I recognise that it must be frustrating for residents who feel that almost every vehicle is breaking the speed limit but it is really important. Ideally a report would have the numberplate so the police can follow it up with the driver, but even if you can’t get the number plate reporting the complaint will help to build the evidence that there is a problem.

So please do report speeding traffic to the police on 101.

Always call 999 in an emergency.